African Market Analysis
Market Analysis is the survey research and study of the market for a particular product/service which includes the investigation into customer inclinations. A study of various customer capabilities such as investment attributes and buying potential. Marketing analysis is the process of monitoring and evaluating market trends. In short, the process of this analysis is aimed at determining suitability of products or services within a specified market and how the product can be sold.
- Gain critical customer feedback: The main purpose of the market survey is to offer marketing and business managers a platform to obtain critical information about their consumers so that existing customers can be retained and new ones can be got onboard.
- Understand customer inclination towards purchasing products: Details such as whether the customers will spend a certain amount of money for their products/services, inclination levels among customers about upcoming features or products, what are their thoughts about the competitor products etc.
- Enhance existing products and services: A market survey can also be implemented with the purpose of improving existing products, analyze customer satisfaction levels along with getting data about their perception of the market and build a buyer persona using information from existing clientele database.
- Make well-informed business decisions: Data gathered using market surveys is instrumental in making major changes in the business which reduces the degree of risks involved in taking important business decisions.
Udofy Consulting GmbH – We provide tailored consulting services, ranging from professional advice to project implementations, provided to multinationals, international development agencies, government, and non-governmental organizations.
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Our Value Proposition
UDOFY Consulting GmbH has designed the following key value proposition for its clients for both the African and the Chinese markets:
- Tailored consulting services to large and medium-sized companies in Germany.
- Africa and China Go-to-market strategies and business development.
- Identification of relevant investment sectors in Sub-Saharan African regions.
- Monitoring of on-going projects in the Sub-Saharan African regions.
- African market research and Analysis for clients
- Human resource recruitment and training (locally).
- Establish business trips with clients.